Category: Uncategorized
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Scratching Records: Pre-Launch Overview Video
Brief An authentic and engaging pre-launch video introducing Scratching Records. A new online wellness community. The video will highlight the mission of the business, who is involved and aims to generate a number of leads to re-target come the beginning of the new year in 2022! Concept I made sure to have Nikki, founder, be…
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Kip McGrath Sunshine Coast: Social Media Content Creation
Brief Create a series of engaging and informative videos for Kip McGrath Sunshine Coast’s social media followers. Highlighting the value and services they provide at their centres across the coast to nurture potential leads that follow them and are on the fence about sending their children to tuition. Concept In the series of videos, I…
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Australian Dental Graduates: Social Media Advertising & Video Testimonials
Brief Create an inspiring and engaging testimonial video for the Australian Dental Graduates “Graduate Of The Year Award” and “Dental Student Education” programs. Highlighting the value gained from various select graduates and students who took part in this year’s program. Plus complimentary cinematic promotional videos for each service to be distributed via social media ads.…
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Groundskeeper Willie: Brand Video & Social Media Advertisements
Brief Create a video that encapsulates the Groundskeeper Willie brand, what the business offers, people involved and highlight where they are located on the Sunshine Coast. To be distributed on their website and social media. Concept I decided to propose a range of video assets for the Groundskeeper Willie brand that could be used to…
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Hairbar Caloundra: Brand Video Advertisement
Brief Showcase the re-branded hair salon Hairbar Caloundra, promoting the new service add-ons and generate awareness on social media and their website. Concept A snappy and upbeat overview of the revamped Hairbar salon. Highlighting the services, location and value differentiators. Result Feedback “Kenny gave us a very professional and up to date piece that showcases…
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LDG Designs: Online Product Video Advertisement
Brief Create an engaging, professional and simple overview of LDG Designs new product, the Jambit Installer. Concept An instructional video by capturing an onsite door-jamb installation with the product. Which could be used on the landing page to convert leads. Three short, thirty second, product promo videos that could be used on social media platforms…
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Appetence Families: Content Library & Podcast
Customer Overview & Goals Amy Paulinich, from Appetence Families provides natural midwifery services for anti-natal and post-natal women. Her goal with creating video content was to provide mums with the online resources to help change their pregnancy and birth experience for the better! The Brief Create easy to access free content for mums to get…
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How Social Enterprises Can Utilise Video
Customer Overview & Goals The Kayin Project is a health and wellbeing social enterprise, ran by Mick and Karinda, whose purpose is to “breed a balanced and healthy lifestyle” by integrating Indigenous Culture with modern day traditions. Their approach is holistically based on their Kayin Compass model; covering all components of Spiritual, Cultural, Mental and…
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How To Define Your Target Audience On Social Media
People can overcomplicate social media and its purpose. What it is designed to do, in a business sense, is connect businesses with their desired target audience. Lots of people miss this point and post things without considering who they might be talking to on their social media channels. But when you understand who you’re talking…